New Balance

Few brands in the world have more than 110 years of history and even fewer can proudly display a legacy of innovation, craftsmanship, culture and inspiration. New Balance owes its birth to the pioneering idea of the American William J. Riley. Himself, in 1906, he thought that what was missing from the footwear of the time were the supporting soles, three points, which would ensure the comfort and support of walking. Since then, New Balance sports shoes have been recognized internationally, with their innovation and pioneering features placing them in the highest positions of preference among the world's runners.