YOU WEAR A PAIR OF JEANS. YOU LIVE A PAIR OF LEVI’S®.
In 1852, Levi Strauss founded a dry goods company in San Francisco at the height of the California Gold Rush. Together with tailor Jacob Davis, they created the first “waist overalls” in 1873 — what we now know as jeans — by combining durable denim with copper rivets.
Originally designed as workwear, jeans evolved into the “uniform of progress,” worn by generations around the world. Levi’s® is more than just clothing; it is a form of self-expression that carries the marks of time and experience.
Today, Levi’s® continues to create timeless, high-quality garments — from iconic denim pieces to chinos, T-shirts, and essential wardrobe staples, all designed with modern fabrics and a focus on everyday comfort and fit.
Levi Strauss & Co. is a global leader in jeanswear, with a presence in more than 100 countries. In Greece and Cyprus, Levi’s® products are distributed by Fais Group.
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